Everyone can harness the power of drinks

Whether you represent a company or have a personal brand, there is a unique and powerful way to enjoy the benefits of drinks across every industry.

We make making drinks easy

RAD. is everything you need for drinks in one place.

So you can get the help you need, whether comprehensive or itemised.

Concept

From the start, crafting the blueprint for taste and design.

Creation

To the finish, bringing concepts to life, ready for the world.

Who we serve best
If this is you, let's talk

Growing Brands

Charge more for drinks that look better, taste better, and align with your brand.

Brand-forward Thinkers

Those who value storytelling, design, and drink as a customer touchpoint - not just a product.

Transparent & Intentional

Customers who care about ingredients, origin, and clear product reasoning — even if it's not "ultra-healthy."

The RAD Team

Wizards behind the magic

We are a blend of creators, operators and flavour nerds. Working with RAD. means you get all of us in your team too.

What keeps us excited
Our Vision

Make great drinks accessible to all

Empower everyone, from individuals to businesses, to launch exceptional drinks, regardless of experience and skills in beverage creation.

Be at the forefront of drinks innovation

Pave the way in introducing innovative, never-before-seen beverages to the market, setting new trends and raising the bar for what’s possible.

Be a connector
of brands

Create a dynamic ecosystem that bridges drink innovations with local partners, suppliers, and distribution networks.

We're accepting just 1 more Catering partner for Q3 2025

Get started on your next menu – with better drinks.
Book a free 30-min consult for the next working day.
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