The gripe we have
with drinks

01

Drinks are Boring

It's been years since the last drink innovation and we still see the same drinks on most shelves. Drinks no longer excite people.

02

Overly Complicated

No matter your experience with beverages, creating or scaling winning drinks comes with challenges.

Doing it yourself
Large Investment

To acquire production space, specialized machinery, dedicated team, and more.

Lack of Expertise

A steep learning curve with formulations, regulations, operations, and more.

Need for Connections

Risks involved with not knowing reputable suppliers, distribution channels and partners.

Large Investment

To acquire production space, specialized machinery, dedicated team, and more.

Lack of Expertise

A steep learning curve with formulations, regulations, operations, and more.

Need for Connections

Risks involved with not knowing reputable suppliers, distribution channels and partners.

Working with other providers
Huge Upfront Commitment

Unreasonable MOQs and lengthy contract terms.

Restrictive Ingredients & Processes

Limited customisation options make it hard for specialised beverages.

Insufficient Support

No support beyond drinks production, such as for R&D, product design or marketing.

Huge Upfront
Commitment

Unreasonable MOQs and lengthy contract terms.

Restrictive
Ingredients & Processes

Limited customisation options make it hard for specialised beverages.

Insufficient
Support

No support beyond drinks production, such as for R&D, product design or marketing.

03

Consistently Underestimated

There's a realm to drinks that's not being discovered by the world. They have many applications, beyond the typical beverage scene.

To stand out from the crowd

To say thanks

To complement a themed party or event

To mark a commemorative milestone

To inspire new conversations

To explore new cultures and flavours

To supercharge your food experience

To say thanks

To complement a themed party or event

To mark a commemorative milestone

To inspire new conversations

To explore new cultures and flavours

What keeps us excited
Our Vision

Make great drinks accessible to all

Empower everyone, from individuals to businesses, to launch exceptional drinks, regardless of experience and skills in beverage creation.

Be at the forefront of drinks innovation

Pave the way in introducing innovative, never-before-seen beverages to the market, setting new trends and raising the bar for what’s possible.

Be a connector
of brands

Create a dynamic ecosystem that bridges drink innovations with local partners, suppliers, and distribution networks.

Put your name on a
Really Addictive Drink.
Get people coming back.

Contact Us